Evergreen content is content that’s always relevant and never becomes outdated. It’s the kind of content where you hit publish and it continues to generate traffic year after year. This is because evergreen content isn’t tied to any specific moment in time or event, like other types of content (such as trends).

Instead, it focuses on providing value for your audience in a way that’ll stay relevant, even if your target audience finds your content months or even years down the road. In this article, we’re going to discuss why evergreen content is some of the best content you can create as female entrepreneur, as well as examples that you can create for your own online small business. And finally, we’ll discuss how to

Table of Contents

• What is Evergreen Content?
• The Best Types of Evergreen Content
  • 1. Evergreen Blog Posts
  • 2. Evergreen Podcast Episodes
  • 3. Evergreen Pinterest Content
  • 3. Evergreen YouTube Videos
• Evergreen Content Examples
• Is Evergreen Content Good for SEO?
• Review Your Evergreen Content Regularly
• Conclusion

What is Evergreen Content?

Evergreen content is timeless. It’s content that stays relevant and useful to your readers for a long time. It’s the type of content that gives you a bigger bang for your buck. You create it once, and it’ll generate online traffic and sales for years.

Traditional social media platforms can’t offer that kind of return on your investment (ROI). And every time you sit down to write or record content, it’s an investment. You’re investing time into your business to create organic content that’ll attract your ideal buyers.

Evergreen content will help you build your online business by giving information that your audience needs at any given time during the online buyer’s journey. And it’ll do it without you reaching burn out from trying to constantly create new content or post on your social media channels multiple times per day.

Evergreen content allows for more time in your schedule to work on other areas of your business or simply enjoy some family or personal time. And you can enjoy your time without feeling guilty that you aren’t creating content because you know your old content is still generating online traffic.

Related Article: Types of Content Marketing: Why It’s Important to Your Business

The Best Types of Evergreen Content

There are many types of content that are well-suited for creating evergreen content. Here are some examples of the best types evergreen content:

1. Evergreen Blog Posts

There are a variety of blog post types (listicles, how to’s, pillar posts, infographic posts, and more), but the best thing about blogging for your website is organic (free or unpaid) content. Through creating content on your website, you’re setting yourself up for passive traffic.

That’s the kind of traffic that comes to your website long after you hit publish. That’s traffic that visits your digital downloads or online shop, even if you take a week off or months off. And passive traffic leads to passive income.

By regularly creating content, you’re letting Google know you’re knowledgeable about specific topics and you’re able to help searchers in those areas. Ultimately, that’s all Google wants to do, provide the best content that it can to its searchers.

2. Evergreen Podcast Episodes

Podcasts can live forever, meaning they’re evergreen content all on their own. You can create a podcast and listeners can find it and listen to it years down the road.

You can also easily repurpose blog posts into podcasts, which are a great way to reach your audience who prefers to listen rather than read. Or maybe your readers are on-the-go and want to listen rather than read your blog post this week.

Any episodes that don’t rely on trends to attract your audience. These are episodes where you’re giving your audience information related to your industry, without talking about the newest, shiniest thing.

This means you don’t want to talk about tools that are all the rage or platforms that are the newest way to grow online. Pick topics that can stand the test of time and still stay relevant.

An example of evergreen Podcast Episodes: How to grow your audience online. Even 10 years from now, people will likely still want to grow their business online.

3. Evergreen Pinterest Content

Unlike traditional social media platforms, Pinterest is a visual search engine. This means any content and graphics that you create and post on Pinterest will result in traffic long after you publish them.

That means you’ll create the content once and see traffic for your website years later. That’s a huge benefit and makes the time and effort you put into creating content worth it.

You don’t have to waste time creating content that only gets seen by a small portion of your audience and becomes non-existent within a week.

Related Article: The Power of Storytelling in Content Marketing

3. Evergreen YouTube Videos

Why are YouTube videos different than other social media videos? It’s because YouTube isn’t a social media platform. It’s actually a visual search engine.

Much like Pinterest, YouTube has a way for your videos to live longer and get views long after you publish.

Because your video content on YouTube is searchable and can last much longer than traditional social media channels (which typically have a shelf life of about one week), you are getting a much better ROI (return on investment) for the time you spend creating your YouTube videos.

This automatically makes your longform YouTube videos evergreen.

But you can take it a step further and create content for your videos that you know will stay relevant. That means not talking about trends or what’s happening in the news. And that always means leaving out any mention of the date.

Simply talk about the basics or the foundations that make up your area of expertise.

An example of an evergreen YouTube video: A video tutorial showing how to create an ebook from start to finish.

Evergreen Content Examples

If you want to create evergreen content for your own business then the main types of content to create include:

• Creating blog posts
• Recording podcast episodes
• Publishing longform YouTube videos
• Promoting content on Pinterest

All four of these content platforms have evergreen capabilities because their algorithms allow search, and they show content long after publishing (some even get better with age).

Evergreen Content Examples include content that:

• Guides Users Through a Step-by-Step Process
• Teaches Fundamentals
• Teaches Terms and Phrases (Glossary of Terms)
• Answers Frequently Asked Questions (FAQs)
• Provides Customer Testimonials

Is Evergreen Content Good for SEO?

Evergreen content is not only good for SEO, but it can be a huge factor in how well your website can attract your ideal buyers.

Content that’s good for search engine optimization is authoritative content. The kind that shows not only Google, but your site visitors that you’re an expert, you’re knowledgeable, and you’re trustworthy.

Typically, you try show those aspects using checklists, guides, how to content, customer testimonials… all of the evergreen content examples that are listed above. So by creating evergreen content, you’re already setting you up for online success.

Then, you just need to make sure you rank for keywords within that piece of content, and you’ll have a goldmine for traffic.

Think about it. Do you really want your most trafficked piece of content to be a piece of content with an expiration date?

Or would you rather have your most trafficked piece of content be timeless with no expiration date? I’d definitely pick no expiration date, so I can get more visitors as long as possible. More visitors online equals more chances to sell and make money.

Review Your Evergreen Content Regularly

If you’re going to create evergreen content, it’s important that you review your evergreen content regularly. This will ensure that the information stays up-to-date and relevant.

In addition, if an article has been published for several years without being updated or edited, visitors may be less likely to trust the site or believe what they read there (even if it’s accurate).

How often should you review your evergreen content? It depends on how much time and resources you have available: As a small business owner or solopreneur, you might only be able to update your articles once every few months; a larger organization might need to do so weekly or even daily.

My recommendation is to track your content to see what’s performing well and receiving the most traffic. I would then make sure to review and update those highest trafficked pages quarterly.

And I would plan to review and update all content on your website at least once per year.

Conclusion

I hope this article has given you some ideas for how to create evergreen content, as well as evergreen content examples that’ll help your business grow and attract that passive traffic. And if you’re short on time, evergreen content is perfect to create because it’ll help put some time back into your day. You won’t have to create as much new content, but you’ll still see results online.

If you’re not sure where to start, I suggest blogging. Blogs are great for that organic, passive traffic to your website, and they’re a great starting point for any content strategy as they can easily be repurposed into other forms of content like podcasts, YouTube video scripts, and even broken down into social media posts or carousels for Instagram, LinkedIn, or TikTok just to name a few. So keep these tips in mind as you create evergreen content for your own business.